Saltford Motor Services web solution
Requirements
- Full re-design and development of previous site
- Content Management for daily changes in used car stock with ability to create new car entries and upload images that automatic resizing and cropping
- Interactive image gallery of all used cars
- 'Enquire about this vehicle' functionality
- 'Print these details' functionality
- Integrate Vauxhall's corporate image but retain Saltford Motors individuality
- Online 'Request a brochure' functionality
- Saltford Motors imagery
- Customer 'Call me back' functionality
- Auto response emails to all customer enquiries
- Google Analytics integration and monitoring
Results
- Reduction in sales team pre sales demand due to customers now performing their research and searches on the website
- Unlimited quality images of each used car now available for customers
- Customers printing preformatted used car details that are being presented at customer visit
- Saving of £400 per month on newspaper advertising as new site is generating so many quality new and used car enquiries
- Time saving and ease of use in managing used car stock and photos
- Usage of 'Call me back' functionality to arrange servicing and MOTs
- Ongoing maintenance of solution to maximise future performance
- Monthly consultancy with client on Google Analytics data
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